Interactive Poster™    Features     Comparison      Examples of Usages    Models Examples of Usages The Interactive Poster™ can be used in a wide variety of situations including many where a traditional PC-based kiosk would be unsuitable. With the Interactive Poster™ many obstacles in deploying interactive information are overcome. Space With the small footprint, interactive information can be provided in many places where space restrictions prevent a large device or where space is at a premium.   Cost With the dramatically reduced costs, not only for the device but also for setup and maintenance, the display of interactive information becomes a much more attractive proposition overall.   Power Consumption Low power consumption makes it possible to place with independent power supply, such as a battery.   Reliability/Maintenance Very low maintenance demands make placements feasible even at remote locations where qualified service personnel is not available, or at least is expensive to deploy.  Low maintenance means low cost and high availability.   Ease of Implementation A picture display device is far easier to introduce in an organization than an advanced networked solution due to organizational/administrative issues. A project that affects several departments and involves many systems is inherently difficult to implement compared to a "picture display device" that  is a pure advertising/information issue. Advertise and Inform at Point of Sale Until now few companies have made electronic, interactive information available at point of sale. The obstacles have been numerous and includes hardware, installation costs and maintenance costs, but these are all largely overcome by using an Interactive Poster™. The advantages in deploying Interactive Posters™ at point of sale are numerous. Advertise An electronic screen that scrolls different, high quality images will in itself draw attention and project a "high-tech" image. Many different advertisements designed to draw attention can be placed in the same physical space. Increase Service Level With an Interactive Poster™ the availability, accuracy and relevance of information given to customers can be ensured, with less dependence on the retailers' personnel. New personnel in the department? Too busy to answer questions? The company that still provides the right information at the right time have an edge over the competition. It has even been shown that a significant portion of consumers prefer information from a self-service, electronic device rather than speaking to a sales representative. The interactive format can be used to dramatically increase the amount of information available. For example, by not only providing product information, but also by showing in pictures, step by step, how to use the product or suggest tools. The Interactive Poster™ could become an important tool to ensure you stand out from the crowd and provide better service. Some examples of situations where interactive information will increase service include: In the wine store, wine selection In a pharmacy, remedy selection In the hardware store, paint selection and "how to" At the coffee shop, how to make your optimal coffee At the dentist, how to take care of your teeth At the nursery, how to plant At the grocery store, recipes Packed software, with much more information than can be printed on the package. (Why not provide most that is available online in store as well, as this is where the sales representative in the store usually refers you anyway?) Before an important purchase many people will collect information on-line but still buy the goods in a store. If this is the place where the final decision is made why not provide the same information here as well? If your customers value the information they can get about you and your products on-line why not at point of sale? On-line you have to work hard to get people to your website. Now you can do it the other way around - bring the website to where your target audience is already. With an Interactive Poster™  it is both feasible and affordable. Collect Feedback Many companies have found it useful to measure what people are interested in, on-line. Now it's very easy to collect similar data in-store, right from the shelf where, most of the time, consumers make their final selection. On-line you usually get a very select group of potential customers that actively look for a lot of information. In-store you also find all the people who did not have the time to go on-line (and  worse, did not find you there). Thus for most products, data collected in-store is from a far wider audience. It is also from people that evidently are ready and willing to buy, and that at the moment are comparing the offers on the shelf in front of them. Just knowing what kind of questions people have in this situation might be extremely valuable. Obstacles Overcome If electronic displays are used in a retail environment they are usually deployed only by the retailer as a "store in a store" solution. Often there is only one, or at least only a handful, of terminals in each store. A number of factors have prevented manufacturers from deploying their own kiosks: Overall costs are prohibitive A kiosk with enclosure takes too much room. It takes away valuable shelf-space and is therefore seldom accepted by the retailer. Updates either require a service call or network access. Network access has to be negotiated and coordinated with the retailer, and a service call is expensive. If the terminal is out of order, the retailer may look bad to the consumer. Low reliability with PC based systems may be an issue. Setup is difficult and expensive. All the obstacles above can be overcome with an Interactive Poster™, making it an ideal solution for P.O.S. that is affordable for most companies. Provide Directories in a Interactive Format A directory is deployed specifically to show information. An electronic, interactive directory can display much more information than a printed directory and is also easy to update. The interactivity also immediately makes the information very relevant to the user. This is clearly a task where no PC is required and where an Interactive Poster™ is an ideal solution. Interactive Posters™ can be used to show directories in lobbies and receptions. For example, at: Corporations Government offices Professional offices Hotel lobbies and elevator Airports Tourist information centers Lobbies and elevators in office buildings Information that can be shown could include: General company information such as, what's new, press releases, and mission statements. Information about products and services Directions & maps "How to" instructions, including how to fill in forms Build General, Public Advertising Space Interactive Posters™ can be used as a "regular" (printed) poster simply to advertise an event, function or product, and combine that with many new possibilities. The Interactive Poster™ uses high quality, changing images to get initial attention whereas a regular poster is static. With interactivity much more information and more relevant information is provided. The poster can measure response. How many people pressed the screen to get more information? The poster is easy to update. Advertisers can benefit in several ways. The advantages are particularly evident when the product or service provided will require the customer to collect more information before a decision can be made. Some examples are advertising for a summer camp, a vacation trip, a new car or a training program. With an interactive poster all the information (a whole website if required) can be provided right when the ad catches the interest. This is very different and much more effective than the usual "please visit our website at www.dot.com for more information" in a regular printed poster. Example: Advertising for a computer training program: The Interactive Poster™ creates the initial interest through a "scrolling ad". When the screen is pressed for more information, all further details of training such as requirements and schedules etc. can be provided. Afterwards response rates can be collected. This will make it far easier to evaluate the effectiveness of the campaign and to make any adjustments, which is difficult to do with traditional, printed posters. The advertising can be very effective when placed in the right environments. For example, in an elevator where people's senses are under-stimulated and therefore receptive to diversion. Interactive Poster™    Features     Comparison      Examples of Usages    Models